The Molasses Flood is a video game developer. The GDPR sets out requirements for all companies handling the personal data of EU citizens, which includes us.

The GDPR requires that we communicate what we do with collected data, and make that information publicly accessible, thus this document.

We may update this policy in the future as we continue to grow and change as a company.


Contact Us form:

We hold the following details for people who have sent us an emailthrough the Contact Us form:

  • Email address
  • your first and last name or other contact information, if you provided those with your message

Backer Database (Kickstarter/BackerKit):

We hold the following details for people who backed The Flame in the Flood on Kickstarter:

  • Email address
  • Name
  • Physical address (if you provided it for the purpose of us shipping you Kickstarter rewards)
  • Note that we do not have, nor ever had your payment information. That was only held by Kickstarter or BackerKit.
  • Level backed at

Game Analytics

We record game play analytics from The Flame in the Flood and Drake Hollow. You can opt out of uploading analytics in the options of the game. Those analytics store gameplay behavior, and include a unique identifier to verify gameplay across multiple sessions. For The Flame in the Flood, our analytics back end is hosted on Google’s servers, as we use their Google Analytics service to record gameplay events. For Drake Hollow, we use Playfab by Microsoft to record gameplay events, and the data is stored on Microsoft’s servers.


Contact Us form:

If we have your data in our inbox, it is because you sent it via our web page.

Backer Database:

If you are in our backer database, it is because you backed The Flame in the Flood on Kickstarter.

Playing the game:

If you’ve played The Flame in the Flood or Drake Hollow and didn’t turn off gameplay analytics recording, then the game will record anonymized data about gameplay.


We use your data only to keep connected with you as a customer. Specifically replying to messages we receive. We also use the data to improve our games by observing broad trends in player behavior.

We DO NOT transfer your information to any third party for any reason not involved in maintaining a relationship with you as a fan and customer of The Molasses Flood and our products.

We DO NOT sell your information to any third party for any reason.


Any data collected about you will be kept under The Molasses Flood’s control to the best of our ability. In most cases, your data is stored on one of our service provider’s systems–see later in this policy.

The Molasses Flood is a Massachusetts LLC and can be contacted using the following details:


The Molasses Flood
1320 Centre St Ste 104
Newton Centre, MA 02459



Contact Us form:

We keep your data as long as necessary to respond to your message, followed by a period necessary for legal or accountability purposes.

Backer Database:

We will keep your data long enough to be able to fulfill all Kickstarter-related rewards and activities. Kickstarter has their own policy for maintaining your data, so we encourage you to check with them for any related concerns.

Game Analytics:

Data recorded via google analytics automatically deletes itself after 26 months.

Where will my data be stored?

Any of your data that we store directly (as opposed to data stored by Squarespace and Kickstarter) is stored on our AWS server in Perforce, our file versioning system. This means that some data (backer databases) are synced to our local machines when we need to update or access it for Kickstarter related activities. We also use cloud based services to store and process data about customers. These include Amazon Web Services, Kickstarter, and Google.

We may choose to use other service providers in future. If we change our service providers then we will update the details on this page so you can always return to this page to see where your data is being stored.

Contact Us form:

Your emails are stored by Google –see contact information below.


Backer Database:

Kickstarter data is stored on


  • What data: Data related to you supporting our crowdfunded projects
  • Purpose: Fulfilling our obligations related to our crowdfunded projects
  • Data location: USA
  • More info:

Game Analytics:

Your game analytics data is stored by Google –see contact information below.


  • What data: Anonymized gameplay data: session time, number of gameplay sessions, notable gameplay events, such as distance traveled, items collected, cause of death, and similar.
  • Purpose: to analyze and improve the design of the game
  • Data location: USA
  • More info:


  • What Data: Anonymized behavior data:
    • Website: Number of pages viewed, repeat visits, time spent
    • Gameplay data: behavior: session time, number of gameplay sessions, notable gameplay events, such as distance traveled, items collected, cause of death, and similar.
  • Purpose: to analyze and improve the design of the game and website
  • Data location: USA
  • More info:

Who will have access to my data? Will you pass my data to anyone else?

Only Molasses Flood personnel, contractors, and service providers (listed above) will have access to your data, and only for the purposes listed in this policy. We do not sell or otherwise distribute your data to anyone else.

What is GDPR?

GDPR stands for General Data Protection Regulation. This is a pan-european law which replaces previous national data protection legislation and gives all EU citizens common rights. The full text of the GDPR can be found here:

What rights does GDPR give me?

Full details of your rights are available in the text of the GDPR (see, but here is a quick summary of the main provisions which are relevant to the type of data we hold about you:

  • Access: You have the right to view the data we hold about you and to receive copies of this data in digital format.
  • Accuracy: If any of the data we hold about you is incorrect or incomplete then you can provide the correct or complete data and we must update the data we hold.
  • Erasure: You can request that we erase all the data we hold about you.
  • Restriction of processing: In some cases you can ask us to retain your data but not do anything with it.

How do I exercise my GDPR rights?

  • If you want to exercise any of your rights in relation to data we hold about you then please email: or email or write to us at the address given above (see “Who is responsible for my data?”)

Please provide details in your email/letter of what actions you would like us to take. Depending on the nature of the request and whether or not your request comes from the email address we have on file for you, we may need to verify your identity so that we don’t give out information to the wrong person. In most cases it helps if you are able to provide a contact phone number so that we can validate your identify and discuss the request with you.

What if I have a complaint?

If you are concerned about how we manage your data, or how we have handled a request to exercise your rights, then please get in touch with us to discuss it. To do this please send an email detailing your concerns to